Crisis Desk is an AI agent designed to support large organizations in managing communications during critical situations. Purpose-built for the demands of corporate crisis response, Crisis Desk accelerates the creation of essential communication materials and ensures that every message is timely, consistent, and aligned with your company’s tone and strategy.
How it works:
Crisis Desk draws on your organization’s playbooks, communication strategies, and approved language to draft a full suite of crisis communications. Whether it’s a holding statement, social media update, or detailed Q&A for journalists, the agent produces tailored documents that reflect your established guidelines.
Supported communication materials include:
- Initial press releases and holding statements
- Voice message scripts
- Social media statements
- Follow-up press releases
- Background talking points for journalists
- Top-10 media Q&A
- Letters to customers, suppliers, and employees
- Senior management talking points
- Final press releases
Typical workflow:
- Activation: Crisis Desk is triggered and drafts the first public statement.
- Information gathering: The agent collects structured input and maintains a crisis log.
- Content generation: It produces required communications for external and internal audiences.
- Updates: Messages are continuously refined to reflect new developments while maintaining consistency.
- Review and approval: All drafts follow a defined review and sign-off process.
- Closure: The cycle concludes with a final release and a summary of lessons learned.
Crisis Desk is designed to work as a trusted assistant. It streamlines your crisis communication workflow, reducing response times, and ensuring your team speaks with one clear voice.
